We are pleased to announce that one of our clients, ICI Paints AkzoNobel, is to launch its iPhone app, TradeXpress, this week at the National Painting & Decorating Show. Designed and built by UK smartphone app developers YARG, the app is aimed at professional decorators and allows them to research and source the paint manufacturer’s paints while on the move.

A screen from new iPhone app for decorators TradeXpress

The free app can already be found in the Business category of the Apple iTunes App Store. It allows users to search the entire ICI Paints AkzoNobel portfolio of products – including paints and woodcare – acting as a one-stop-shop for information on decorative coatings for appliers.

Users can browse all of the paint manufacturer’s brands in one go, giving access to brands including Dulux Trade, Glidden Trade, Sikkens, Dulux Trade Woodcare, Cuprinol Trade, and Polycell Trade. The app also provides a store locator that uses Google Maps, a Favourites feature for easy access to stores and products, and a Tasks wizard that allows the user to navigate to products suited to the job they are working on!

Steve Gray of YARG says: “We believe this is a great app for the decorating trade. Not only does it make finding paint and related products easier while on the move, but it also allows the user to quickly find stockists of the various products near to their location or in a specific part of the UK. Furthermore, every time the app loads it will check to see if new products are available.”

For more information, please contact Steve Gray at YARG (sales@yarg.com).